The Next Normal: What Does Automotive Advertising Look Like Post-COVID?
by Amy Corr
As states begins to lift lockdown rules and slowly reopen, glimmers of a pre-COVID-19 life emerge. Our next normal will change everything...
Artificial Intelligence Homes in on Customers at the ‘Ready to Buy’ Moment
By Al Bredenberg
Right now, auto dealerships are tightening their belts, and with good reason. With many showrooms closed, digital sales and “contactless” delivery are...
How Top Automotive Manufacturers Are Navigating Marketing During COVID-19
By Amy Corr
Like most industries, automotive dealerships have been hit hard by the pandemic and the subsequent shut-downs nationwide. Many employees are furloughed, or...
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Heads Up: New Tax Laws Impacting Automotive Dealers
The provisions of the Act provides many opportunities and some pitfalls. More than ever, owners of automobile dealerships need to consult their tax advisers to understand both the business and personal implications of the new tax laws.
